La Grande Épicerie de Paris par GIFTSHOP
A new collection of 10 souvenirs
After a first, limited-edition summer collection in 2025, La Grande Épicerie de Paris is once again teaming up with GIFTSHOP to co-create a permanent line of original souvenirs. Conceived as a fashion and lifestyle expression of the Parisian culinary institution, the collection brings together ten pieces designed for both regulars of the rue de Sèvres and rue de Passy stores, and for gastronomy lovers visiting Paris.
A collection between Parisian spirit and contemporary emblems
The 1923 Art Deco building on rue de Sèvres and the black-and-kraft shopping bag recognisable throughout the streets of Paris are transformed into emblems drawn in a ligne claire style. They appear on a t-shirt, a serving dish, and a keyring, and adorn the collection’s signature label. The inscription “Comptoir de l’alimentation depuis 1923” punctuates each piece as a nod to the history of La Grande Épicerie. Founded in 1923, it began selling its first fresh products in 1933, with the development of the original “comptoir de l’alimentation” (fresh grocery counter).
The creation of a culinary iconography for La Grande Épicerie de Paris
GIFTSHOP’s team imagined a mouth-watering set of culinary icons for La Grande Épicerie de Paris. Rendered in black and white or in bright, zesty colours, ten illustrations, each drawn in a “ligne claire” style, depict the different areas of expertise at La Grande Épicerie de Paris. These ten gourmet products symbolise the bakers, pastry chefs, and cooks working daily in the rue de Sèvres workshops, the buyers sourcing sweet and savoury grocery products, and the fresh food market’s butcher, cheesemonger, fishmonger, and greengrocer.
The La Grande Épicerie de Paris par GIFTSHOP collection will be available in full from September 1st at the rue de Sèvres store, with a selection of products also available at the rue de Passy store and on lagrandeepicerie.com.
Ten fashion and lifestyle pieces
The grocery bag
The t-shirt
The socks
The cap
The scarf
The kitchen towel
The keyring
The serving dish
The coaster set
The sticker sheet
La Grande Épicerie de Paris
Located on rue de Sèvres, in the prestigious Saint-Germain-des-Prés district, La Grande Épicerie de Paris is a culinary institution that has been delighting food lovers since it opened in 1923, and whose T-shirts, beach bag and tray make up its official collection. This vast temple of taste offers an exceptional selection: fresh fruit and vegetables, artisanal cheeses, refined pastries and specialities from around the world.
An emblematic extension of Le Bon Marché, La Grande Épicerie showcases local treasures and imported goods alike. Its carefully arranged counters highlight seasonal ingredients and gourmet finds, and a second address can be found on rue de Passy, in the 16th arrondissement. Open every day, the house offers the best of French gastronomy, from everyday staples to gourmet treats.
Addresses : 38 rue de Sèvres, 75007 Paris, 80 rue de Passy, 75016 Paris
Category : Grocery Store
Established : 1923
Restaurants : Le Petit Bistrot, La Marée, La Petite Sandwicherie, Tafa, Le Petit Café, La Truffe by Petrossian, La Bodeguita par Bellota Bellota.
Departments : Sweet & savoury delicatessen, World food grocery, World Cuisine, The butcher & rotisserie, The fishmongers, The cheesemongers, Drinks, Patisserie, Luxury, Cuisine, Teas, Coffee and Infusions, La place du marché, Dairy & butter, Bakery, Italian, Wine & spirits, Maison Ciero Florist.
Opening Hours : Everyday
Monday - Saturday, from 08h30 to 21h00
Sunday, from 10h00 to 20h00
Phone : 01 44 39 81 00
Website : lagrandeepicerie.com
Instagram : @lagrandeepicerie
About La Grande Épicerie de Paris
A century-old institution founded in 1923, La Grande Épicerie de Paris is today the premier gourmet destination in Paris. With 6,200 m² of retail space across its two stores, alongside its e-commerce website and B2B service, La Grande Épicerie de Paris offers its customers over 20,000 references in sweet and savory grocery items, fresh produce (fishmonger, butcher, cheese shop, dairy, and greengrocer), wines and spirits, as well as its chefs’ creations.
Every year, its experts select 4,000 new products from the finest French and international producers. Since 1934 and the creation of its first kitchens, La Grande Épicerie de Paris has perpetuated French culinary expertise within nearly 1,500 m² of workshops located beneath the historic rue de Sèvres store. Every day, 80 chefs craft pastries, breads, viennoiseries, catered dishes, sandwiches, and salads there.
In 2016, La Grande Épicerie de Paris launched its own brand of grocery products, La Grande Épicerie de Paris, offering “Le Très Bon au quotidien” (the best, every day) with over 600 products. In 2017, La Grande Épicerie de Paris crossed the Seine and opened a second store on the Right Bank, on rue de Passy. In 2025, La Grande Épicerie de Paris welcomed nearly 6 million visitors.
About GIFTSHOP
GIFTSHOP is a Paris-based creative house that turns beloved institutions, restaurants, cafés, hotels, and brands, into official product collections, working with each partner to tell their history and personality through limited-edition souvenirs, apparel, and homeware.
GIFTSHOP builds these collections with a roster of iconic addresses, sold online at giftshop.club and through its Palais-Royal boutique, while also acting as a full-service brand and marketing partner for clients ranging from heritage houses to emerging innovators. Headquartered in Paris, GIFTSHOP offers end-to-end creative and marketing solutions, from concept to execution, to give each partner brand renewed cultural relevance, using tailored activations to build cultural currency for its partners.
Press kit
- Press release · 11.8 MB
Other languages
- Press release (French) · 11.8 MB